Headline: RIFS Blog October 2019

"Future generations" have become an integral part of discussions about sustainability. This stems all the way back to the very definition of sustainable development in the Brundtland Report, but has gained new significance with the explosion of youth environmental movements we’ve seen in recent years. The general public seems to agree that future generations should be taken into account in political decision-making processes: More and more people are understanding that their children’s or their grandchildren’s lives are under threat because of our decisions and lack of action on environmental degradation, climate change, and other sustainability challenges.

“We need to start by telling people they are awesome.” This was one of the central messages from climate communications expert George Marshall in his opening keynote at K3: Kongress zu Klimawandel Kommunikation und Gesellschaft, the German-language congress on climate communication that took place this September in Karlsruhe. As in: we have to accept people for who they are, listen to them, and frame climate action in terms that align with their values.

From 23 to 25 September 2019, heads of government met at the United Nations in New York to discuss the fight against climate change and, later, the progress made towards achieving the UN Sustainable Development Goals (SDGs).